Mohamed Bashir — founder, Unbury
I'm Mohamed. I've spent seven years in digital marketing, and this is what I ended up building.
I run Unbury out of one belief that took me most of a decade to arrive at — email makes money when the whole system works. The list growing, the sends landing, the copy converting. Fix one leg and ignore the others, and the revenue stays exactly where it was.
Seven years across the freelance and agency side of digital marketing.
I started freelance while I was still figuring out what I was going to do — small brands, mostly ecommerce and coaches. I ran their ads, wrote their emails, sometimes rebuilt their landing pages when nothing was converting. I learned by fixing.
The agencies picked me up next. Bigger accounts, more campaigns going out per week. The channels stopped mattering after a while. What I ended up caring about was the one thing every client had in common. They all wrote fine. Their offers were fine. But the sends kept underperforming, and nobody at the table could tell them why.
So I went looking.
The clients that made money were the ones whose whole system worked.
For a while I thought deliverability was the answer. Fix where the sends land and everything downstream follows. And sometimes that was true — a list with a real audience and a real offer would come back to life the moment its emails started reaching the inbox.
But just as often, the sends were landing fine and the revenue stayed flat anyway. The list hadn't grown in a year. There was no real reason to sign up. The emails that did arrive weren't written, segmented, or designed to sell anything. Deliverability was one leg — and a chair doesn't stand on one leg.
So Unbury became the whole channel. We diagnose all three legs — how the list grows, where the sends land, whether what you send converts — and fix them in order of lift. Sometimes it's one leg. Sometimes it's all three. Either way, the objective is the same: email that makes you money.
Three things I hold to on every client.
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01
I write to one person, not a segment.
If the campaign doesn't read like a letter to someone I know, it doesn't go out. That's the whole editorial standard. Mailbox providers reward it because subscribers reward it — the two aren't separate things.
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02
I diagnose before I touch anything.
Where your subscribers come from, where your sends land, what actually converts — I read all of it before I change any of it. If I can't tell you exactly which leg is costing you money, I'm not ready to fix it.
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03
I don't send you dashboards. I send you a note.
When the numbers move — up or down — you get a short written explanation of what changed and why. That's the deliverable. Data without a story is just noise you have to interpret alone.
If your email isn't making you what it should, I'd like to look at it. If it's actually fine — and sometimes it is — I'll tell you plainly and point you to the couple of things worth fixing yourself.