Blog · 107 guides
What's stopping you getting more customers?
Pick the one that sounds most like you. We'll show you the handful of guides that fix it, in the order we'd read them.
If you said: not enough people find me
Getting found by the right people
Posting more will not fix it on its own. These cover where to show up, how often, and how to make content that brings in buyers instead of likes. Read them in this order.
Start hereSales and conversionHow to get more coaching clients: 15 ways that work
Content marketingHow to actually get clients from social media, not just likes
Content marketingHow to get your business recommended by ChatGPT
Content marketingContent marketing for coaches: a simple plan that brings in clients
Content marketingHow often should you post to actually grow?
Content marketingShort-form video for coaches and founders: where to start
If you said: visitors don't sign up
Turning visitors into leads
People land, read and leave. These show what makes a page or a freebie worth giving an email address for. Read them in this order.
Start hereMarketing funnelsWhat makes a landing page actually convert
Marketing funnelsThe lead magnet funnel: turn a freebie into booked calls
Marketing funnelsWhat is a quiz funnel, and how do you build one that books calls?
Email list building10 lead magnet examples that converted over 50% of visitors
Email list buildingHow to build an email list fast: 15 lead magnet ideas
Marketing funnelsHow to build a sales funnel for free (or on a tight budget)
If you said: leads don't book calls
Getting leads onto a call
Most leads go cold in the gap after they sign up. Fast follow-up and a clear path to a call fix most of it. Read them in this order.
Start hereMarketing automationSpeed to lead: why the first 5 minutes decide the sale
Marketing automationHow to build an automated lead follow-up system
Marketing automationHow to automate lead follow-up so no one slips through.
Marketing automationHow to cut no-shows with automated reminders.
Marketing automationLead follow-up email templates: 8 you can copy today
Marketing funnelsThe sales funnel that sells coaching
If you said: calls don't turn into clients
Turning calls into clients
If people book but don't buy, it is usually the offer, the price or how the call runs. Start with the call itself. Read them in this order.
Start hereSales and conversionHow to run a discovery call that closes, without being pushy
Sales and conversionHow to handle it's too expensive and every other objection
Sales and conversionCoaching packages: 9 examples, a template and how to price them
Sales and conversionHow to price your coaching or consulting offer
- Sales and conversion
Sales page template: a fill-in-the-blanks layout that sells
Sales and conversionHow to follow up with leads without being annoying
If you said: my audience doesn't buy
Turning an audience into revenue
Followers and subscribers are not customers yet. These show how to give them something to buy and a reason to buy it now. Read them in this order.
Start hereContent marketingHow to turn your audience into paying customers
Email monetizationHow to sell high-ticket offers via email
Email monetizationDigital products to sell to email list readers: the 10 best options
Marketing funnelsWhy your funnel isn't converting, and how to find the leak
- Content marketing
Skool vs Kajabi (and Circle): which is right for your coaching business?
Email marketingWhat makes a high converting welcome email sequence actually work
If you said: my emails go to spam or promotions
Getting your emails into the inbox
If nobody sees the email, nothing else matters. Start with why it happens, then fix the setup behind it. Read them in this order.
Start hereEmail deliverabilityWhy your emails go to Spam, and how to get out.
Email deliverabilityWhy your Mailchimp emails go to spam or Promotions
Email deliverabilityWhy your emails go to Promotions instead of Primary.
Email deliverabilityHow to stop emails going to spam: a 10-step checklist
Email deliverabilityHow to land in the Primary inbox.
Email deliverabilityA beginner's guide to SPF, DKIM, and DMARC setup
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107 guides
Marketing funnels 14
Topic page →- ClickFunnels alternatives: 8 cheaper (and simpler) options in 202612 min read
Cheapest funnel builders in 2026: 8 affordable options compared10 min read- How to build a sales funnel for free (or on a tight budget)11 min read
How much does a sales funnel actually cost to build?7 min read
Marketing audit: a simple checklist to find where you lose customers7 min read- What is a quiz funnel, and how do you build one that books calls?8 min read
How to build a high-ticket sales funnel in 20266 min read
How to set up a sales funnel from scratch6 min read- The sales funnel that sells coaching7 min read
The VSL funnel: how one video can sell for you8 min read- The lead magnet funnel: turn a freebie into booked calls7 min read
- Why your funnel isn't converting, and how to find the leak8 min read
- What makes a landing page actually convert8 min read
What a marketing funnel actually is8 min read
Content marketing 8
Topic page →- Skool vs Kajabi (and Circle): which is right for your coaching business?10 min read
- How to get your business recommended by ChatGPT11 min read
- How to turn your audience into paying customers7 min read
- How often should you post to actually grow?8 min read
How to turn followers into email subscribers8 min read- Short-form video for coaches and founders: where to start8 min read
- How to actually get clients from social media, not just likes8 min read
- Content marketing for coaches: a simple plan that brings in clients9 min read
Sales and conversion 10
Topic page →- Coaching packages: 9 examples, a template and how to price them13 min read
- Sales page template: a fill-in-the-blanks layout that sells12 min read
- How to get more coaching clients: 15 ways that work13 min read
Do you need a conversion rate optimisation agency? What they do, cost, and when it's worth it7 min read- How to price your coaching or consulting offer8 min read
How to write a sales page that actually sells8 min read- How to follow up with leads without being annoying8 min read
- How to handle it's too expensive and every other objection8 min read
How to increase your conversion rate6 min read- How to run a discovery call that closes, without being pushy8 min read
Marketing automation 12
Topic page →- GoHighLevel alternatives: 8 options for coaches and small teams13 min read
Best lead follow-up software for small businesses (2026)11 min read- Lead follow-up email templates: 8 you can copy today11 min read
Marketing automation agency vs consultant: what you get and what it costs7 min read
Missed call text back: what it is and how to set it up7 min read- How to build an automated lead follow-up system7 min read
- How to cut no-shows with automated reminders.7 min read
The best marketing automation tools for small teams.7 min read- Speed to lead: why the first 5 minutes decide the sale5 min read
- How to automate lead follow-up so no one slips through.7 min read
Do you need a CRM? A plain guide for coaches and consultants.7 min read
Marketing automation for small business: what to automate first.8 min read
Email deliverability 23
Topic page →
Email deliverability services: what they do, what they cost, and when you need one7 min read
How Gmail's AI decides where your emails land: Primary, Promotions or Spam6 min read- Why your Mailchimp emails go to spam or Promotions5 min read
- How to stop emails going to spam: a 10-step checklist8 min read
The 12 best email warmup tools to repair your sender reputation6 min read
What's a good email deliverability rate, and how do you measure yours?6 min read
How to bypass Gmail's Promotions tab: 7 rules that work5 min read- A beginner's guide to SPF, DKIM, and DMARC setup5 min read
Email deliverability for coaches and consultants.6 min read
Your Kit broadcasts are landing in Promotions. Here's why.5 min read- How to land in the Primary inbox.5 min read
15 sneaky spam trigger words you're using in subject lines5 min read- Why your emails go to Promotions instead of Primary.7 min read
- Why your emails go to Spam, and how to get out.7 min read
How to clean an email list without deleting warm leads5 min read
How to remove domain from blacklist: a step-by-step recovery guide5 min read
The ultimate IP warming schedule for high-volume senders5 min read
10 free email deliverability testers to check your inbox placement5 min read
Hard bounce vs soft bounce: why your emails are bouncing5 min read
How Apple Mail Privacy Protection impacts your open rates5 min read
Custom return path domain setup: how to boost sender trust5 min read
Gmail and Yahoo's sender requirements: a compliance checklist5 min read
Dedicated IP vs shared IP email: do you need a dedicated IP address?5 min read
Email marketing 13
Topic page →
How much does email marketing really cost? Tools, freelancers and agencies7 min read
Should you outsource your email marketing? Agency vs freelancer vs doing it yourself7 min read- What makes a high converting welcome email sequence actually work4 min read
Email list segmentation: 5 smart ways to categorise subscribers6 min read
How to write engaging subject lines (with 50 examples)6 min read
The best time to send marketing emails (based on fresh data)5 min read
7 essential rules for writing mobile-friendly marketing emails5 min read
Plain text vs HTML emails: which performs better in the inbox?5 min read
How to use A/B testing to double your email click-through rates6 min read
How to re-engage cold subscribers: the 9-word email and beyond5 min read
B2B email marketing strategy: how to sell to decision makers5 min read
What is a good email open rate? (by industry benchmarks)5 min read
Test your email subject line before you send.3 min read
Email list building 4
Topic page →
Email monetization 15
Topic page →
Newsletter ad rates: how much to charge for a sponsorship7 min read
How to monetize a newsletter: 7 proven revenue streams5 min read
How to get newsletter sponsors: pricing, outreach, and tools5 min read
How to build a paid subscription newsletter from scratch5 min read
Affiliate marketing email sequence: rules, strategies, and best practices5 min read
Email list monetization value: how much can you actually make?5 min read- Digital products to sell to email list readers: the 10 best options5 min read
- How to sell high-ticket offers via email6 min read
A guide to the best newsletter ad networks6 min read
The flash sale email template that works6 min read
How to write a curated newsletter6 min read
The 3 essential e-commerce email flows6 min read
A 5-day product launch email sequence6 min read
Substack monetization vs Beehiiv6 min read
Automated affiliate email marketing6 min read
Email tools 8
Topic page →
The best email marketing platform for coaches and creators6 min read
Beehiiv vs Substack: which newsletter platform is best?5 min read
Klaviyo vs Mailchimp: the best e-commerce email platform5 min read
10 best email marketing software platforms for small businesses5 min read
ConvertKit vs ActiveCampaign: for creators and automation5 min read
Best SMTP server for cold email: 7 top picks5 min read
Brevo vs MailerLite: the best free email marketing software compared4 min read
Instantly vs Lemlist: which cold email tool wins?4 min read
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