Content marketing · 7 guides

Content that brings in customers, not just views.

Views feel good, but they do not pay you. These guides cover how to make content that actually brings the right people in and turns them into leads and clients. It is one of the first things we build for clients whose audience is stalled or who get attention that never converts.

A typical month of posting
Views20,000
Profile visits900
Subscribers120
Clients3
Learning path

New to content? Read these in order.

Three guides give you a plan you can keep up. The next three turn the attention it brings into subscribers and paying clients.

  1. Step 1

    Content marketing for coaches: a simple plan that brings in clients

    Get the whole plan on one page before you post another thing.9 min read
  2. Step 2

    How to actually get clients from social media, not just likes

    See what turns a follower into a client, so every post has a job.8 min read
  3. Step 3

    How often should you post to actually grow?

    Pick a posting rhythm you can keep for months, not weeks.8 min read
  4. Step 4

    Short-form video for coaches and founders: where to start

    Start on video without a studio, and make it about buyers, not views.8 min read
  5. Step 5

    How to turn followers into email subscribers

    Move followers onto a list you own, where you can reach them.8 min read
  6. Step 6

    How to turn your audience into paying customers

    Give your audience something to buy and a reason to buy it now.7 min read

All content guides

All 102 guides →
Proof

This is what it looks like when it works.

Sam came to us with a stalled audience and marketing that ran entirely on him. See what changed on our cases page.

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Done for you

Getting views but no clients? We build the content engine that fixes that.

This is one of the things we do for clients, not just write about. Send us your setup and we will tell you honestly where it is stuck.

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Free tools for this Engagement rate calculatorSee if your posts are really landing. Click-through rate calculatorCheck how many people click, against typical rates.