Marketing automation · 11 guides

Automations that follow up so you don't have to.

Most leads are lost in the gap between someone raising their hand and someone following up. Automation closes that gap. These guides cover what to automate, the tools to do it, and how to keep it feeling human. It is a big part of what we set up and run for clients.

A typical month of new leads
New leads120
Replied in 5 min110
Booked calls24
Showed up19
Learning path

New to automation? Read these in order.

Three guides cover what to automate first and why speed matters. The next three build the system that books and keeps the calls.

  1. Step 1

    Marketing automation for small business: what to automate first.

    See what is worth automating first, and what to leave alone.8 min read
  2. Step 2

    Speed to lead: why the first 5 minutes decide the sale

    Learn why the first five minutes after a sign-up decide the sale.5 min read
  3. Step 3

    How to automate lead follow-up so no one slips through.

    Set up follow-up that runs on its own, so no lead slips through.7 min read
  4. Step 4

    How to build an automated lead follow-up system

    Join the pieces into one system, from sign-up to booked call.7 min read
  5. Step 5

    How to cut no-shows with automated reminders.

    Get more booked calls to actually show up.7 min read
  6. Step 6

    Do you need a CRM? A plain guide for coaches and consultants.

    Decide if you need a CRM, and keep it simple if you do.7 min read

All automation guides

All 102 guides →
Proof

This is what it looks like when it works.

Sam came to us with a stalled audience and marketing that ran entirely on him. See what changed on our cases page.

Get a free audit
Done for you

Leads going cold before you reply? We build the follow-up that runs itself.

This is one of the things we do for clients, not just write about. Send us your setup and we will tell you honestly where it is stuck.

Get a free audit
Free tools for this Funnel leak calculatorSee which step loses the most people. Customer lifetime value calculatorWork out what one client is worth over time.