Email deliverability · 23 guides

Email deliverability, fixed.

If your emails land in spam or the Promotions tab, nothing else in email matters, because nobody sees them. These guides cover how inbox placement really works and how to fix it. It is also one of the core things we do for clients: rebuild the setup, clean the list, and get your sends landing where people read them.

One send to 10,000 people
Sent10,000
Reached the inbox7,800
Opened2,300
Clicked240
Learning path

Emails not landing? Read these in order.

Three guides find why it happens and fix the setup behind it. The next three get you out of Promotions and keep you in the inbox.

  1. Step 1

    Why your emails go to Spam, and how to get out.

    Find out why it happens before you start changing things.7 min read
  2. Step 2

    A beginner's guide to SPF, DKIM, and DMARC setup

    Set up the three records that prove your emails are really from you.5 min read
  3. Step 3

    Gmail and Yahoo's sender requirements: a compliance checklist

    Check you meet the rules Gmail and Yahoo now enforce.5 min read
  4. Step 4

    How to land in the Primary inbox.

    Move from the Promotions tab into Primary, where people read.5 min read
  5. Step 5

    How to clean an email list without deleting warm leads

    Clear out the dead addresses that drag your sending score down.5 min read
  6. Step 6

    How Gmail's AI decides where your emails land: Primary, Promotions or Spam

    Understand how Gmail decides where each email lands.6 min read

All deliverability guides

All 102 guides →
Proof

This is what fixing it looks like.

A client, in their own words. See the full story on our cases page.

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Done for you

Emails not landing? We will find why and fix it, usually within a week or two.

This is one of the things we do for clients, not just write about. Send us your setup and we will tell you honestly where it is stuck.

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Free tools for this Email deliverability checkerCheck your domain's SPF, DKIM and DMARC setup. Email spam checkerPaste an email and see what could send it to spam.