Email list building · 4 guides

Build an email list worth emailing.

An email list is the one audience you own. These guides cover growing one the right way, with lead magnets and opt-ins that bring in buyers, not just subscribers. When we work with clients, this is where we start if the list is small or stalled.

A typical month of sign-ups
Visitors2,000
Saw the offer900
Signed up160
Confirmed140
Learning path

Starting a list? Read these in order.

Three guides get people signing up and keep your list clean. The last one gets you in front of bigger audiences.

  1. Step 1

    How to build an email list fast: 15 lead magnet ideas

    See the quickest ways to get your first subscribers.7 min read
  2. Step 2

    10 lead magnet examples that converted over 50% of visitors

    Steal the freebie ideas that got half of visitors to sign up.5 min read
  3. Step 3

    Double opt-in vs single opt-in: which one protects your deliverability?

    Choose the sign-up setting that keeps your list healthy.5 min read
  4. Step 4

    How to pitch a guest post to big websites via cold email

    Pitch a guest post and borrow someone else's audience.5 min read

All list building guides

All 107 guides →
Proof

This is what fixing it looks like.

A client, in their own words. See the full story on our cases page.

Get a free audit
Done for you

Small or stalled list? We build the system that grows it.

This is one of the things we do for clients, not just write about. Send us your setup and we will tell you honestly where it is stuck.

Get a free audit
Free tools for this Conversion rate calculatorCheck your page against typical rates. Funnel leak calculatorSee which step loses the most people.