Email tools · 8 guides

Email tools and platforms, compared honestly.

The right tool depends on what you are doing, not on who pays the biggest affiliate commission. These comparisons come from running these platforms for clients. If you are not sure what to use, we will tell you straight.

A typical month on one platform
Contacts5,000
Emails sent20,000
Reached the inbox16,800
Clicked600
Learning path

Choosing a platform? Read these in order.

Three guides narrow the field to the platforms worth a look. The next three settle the head-to-head choices people get stuck on.

  1. Step 1

    10 best email marketing software platforms for small businesses

    See the main platforms for small businesses, compared.5 min read
  2. Step 2

    The best email marketing platform for coaches and creators

    Pick the one that fits a coaching or creator business.6 min read
  3. Step 3

    Brevo vs MailerLite: the best free email marketing software compared

    Compare the two best free plans before you pay for anything.4 min read
  4. Step 4

    ConvertKit vs ActiveCampaign: for creators and automation

    Choose between simple creator email and deep automation.5 min read
  5. Step 5

    Beehiiv vs Substack: which newsletter platform is best?

    Running a newsletter? Pick the platform that helps it grow.5 min read
  6. Step 6

    Klaviyo vs Mailchimp: the best e-commerce email platform

    Selling online? Compare the two big e-commerce options.5 min read

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