Kit and Beehiiv both send emails, host sign-up pages and let you get paid, but they were built for different people. Kit grew up selling courses, coaching and digital products. Beehiiv grew up running newsletters as media businesses. We compared price, automations, pages, monetisation, growth tools and migration against each official page in November 2026, so you can pick the one that fits how you earn.
Kit is better for coaches, consultants and creators who sell their own offers, because its free plan holds 10,000 subscribers and the Creator plan adds sequences and visual automations from $39 a month. Beehiiv is better for newsletter-first publishers, because it takes 0% of paid subscriptions and includes an ad network and referral programme from $59 a month.
Who this is for: Coaches, consultants, creators and newsletter writers choosing between Kit and Beehiiv.
Choose Kit if your emails exist to sell your own coaching, course, membership or digital product, and you need sequences and automations that move people towards a sale. Choose Beehiiv if the newsletter itself is the product, and you plan to earn from sponsors, ads or a paid tier.
Kit (formerly ConvertKit) is the stronger tool for most coaches and consultants. Its free plan is generous on list size, and once you pay, its visual automations and tagging are built around turning a subscriber into a buyer. Beehiiv is the stronger tool for publishers. It treats your newsletter like a magazine, with a website, a referral programme, an ad network and no cut of your subscription income.
If you are unsure, ask what pays the bills. If it is your offer, start with Kit. If it is your audience's attention, start with Beehiiv.
Independent comparison, last reviewed 9 November 2026. Product names are trademarks of their owners. Unbury is not affiliated with, sponsored by or paid by any company compared here. Features and prices change, so check each vendor before you decide.
Both tools have a free plan and paid plans that rise with your list size. We checked Kit's official pricing page and Beehiiv's official pricing page for this comparison. Both pages show yearly prices by default, so we give the monthly-billing price first and the yearly price after it. All prices are in US dollars, at the lowest tier of 1,000 subscribers unless we say otherwise.
Kit's free plan holds up to 10,000 subscribers. It includes unlimited landing pages and forms, unlimited broadcasts, tagging and segments, free recommendations, and selling digital products, subscriptions and paid newsletters. It does not include email sequences, visual automations, RSS campaigns, paid recommendations, newsletter sponsorships or free migration, and it has one user.
Creator costs $39 a month, or $33 a month billed yearly ($390 a year). It adds sequences, visual automations, apps and integrations, paid recommendations, newsletter sponsorships, free migration and two users. Pro's standard price is $79 a month, or $66 a month billed yearly. When we checked, Kit was running a first-year offer on Pro of $593 for the first year, renewing at the standard rate. Pro adds engagement scoring, deliverability reporting and unlimited users. Kit lists a transaction fee of 3.5% plus 30 cents on sales on every plan.
Beehiiv's free plan holds up to 2,500 subscribers, with unlimited sends, one publication, a website builder, the recommendation network and one digital product. It has no paid subscriptions, ad network, referral programme or live custom automations.
Lite costs $59 a month, or $49 a month billed yearly, for up to 1,000 subscribers. It adds paid subscriptions, the ad network, the referral programme, paid recommendations, three digital products and up to 10 live automations. Pro costs $109 a month, or $95 a month billed yearly, at the same list size, with unlimited automations and digital products. Enterprise is priced on request. Beehiiv takes 0% of paid subscription revenue, though Stripe's processing fee still applies.
This table uses each vendor's own pricing page at the time of writing (November 2026).
| What you need | Kit | Beehiiv |
|---|---|---|
| Price from | Free, then Creator from $39 a month, or $33 billed yearly | Free, then Lite from $59 a month, or $49 billed yearly |
| Free plan | Up to 10,000 subscribers | Up to 2,500 subscribers |
| Contacts on cheapest paid plan | 1,000 at the entry price | Up to 1,000 at the entry price |
| Automation | None on Free; sequences and visual automations from Creator | None on Free; 10 live automations on Lite, unlimited on Pro |
| Landing pages and forms | Unlimited on every plan | Website builder on every plan, more pages on paid plans |
| Monetisation | Products, subscriptions and paid newsletters on every plan (3.5% plus 30 cents fee); sponsorships from Creator | Paid subscriptions and ad network from Lite; 0% take, Stripe fee applies |
| Growth tools | Free recommendations; paid recommendations from Creator | Recommendation network free; referral programme from Lite |
| Deliverability help | Deliverability reporting on Pro | Lists optimised deliverability on every plan |
| Best for | Coaches and creators selling their own offers | Newsletter-first publishers earning from ads and paid tiers |
Kit's free plan holds up to 10,000 subscribers, four times Beehiiv's 2,500. If you are building a list from a podcast, Instagram or a lead magnet and you are not ready to pay yet, Kit lets you grow for longer at no cost. You can also sell a product or a paid newsletter from day one on the free plan.
This is the main reason coaches pick Kit. From Creator, you get email sequences and visual automations. Someone downloads your free guide, gets a five-email welcome sequence, is tagged by what they click, and gets an invite to a discovery call if they show interest. That is the follow-up most coaches need. Our Kit vs Mailchimp comparison looks at that side in more detail.
Every Kit plan includes unlimited landing pages and forms. If you run several lead magnets, a webinar sign-up and a waitlist, you can give each its own page without paying more.
Kit lets you sell digital products, subscriptions and paid newsletters on every plan. For a coach selling a workbook, a mini course or a monthly membership, that keeps the sale and the follow-up in one place. The trade-off is the 3.5% plus 30 cents transaction fee that Kit lists on sales.
At 1,000 subscribers, Kit Creator costs $20 a month less than Beehiiv Lite on monthly billing, and $16 a month less billed yearly. If you only need automations and pages, Kit is the cheaper way to get them.
Beehiiv takes 0% of paid subscriptions, with only Stripe's fee on top. If a paid newsletter is your main income, a flat monthly fee usually beats a percentage as you grow. For the money side in more depth, see Substack vs Beehiiv for paid newsletters.
From Lite, Beehiiv includes an ad network that helps you sell sponsor slots, and a referral programme where readers earn rewards for bringing in friends. Kit has newsletter sponsorships from Creator, but Beehiiv's whole product is shaped around growing and selling an audience. If you want readers to spread your newsletter, the referral programme is a real advantage.
Beehiiv gives you a website builder on every plan, so your newsletter can live as a publication with an archive, pages and your own branding. Kit has landing pages and a newsletter archive, but Beehiiv's site feels more like a media brand's home.
Beehiiv's analytics, multiple publications on higher plans and podcast support suit people running a newsletter as a media business. If you are comparing it with other publishing platforms, our Beehiiv vs Substack comparison covers that choice.
Yes, in both directions. Kit includes free migration on Creator and Pro, and Kit's help centre has a guide to migrating from Beehiiv to Kit. Beehiiv's help centre has its own guide on how to migrate from Kit to Beehiiv, which covers exporting a CSV, mapping tags to fields and importing your archive.
Paid subscribers are the tricky part. Beehiiv's guide says paid subscriptions run through Kit and Stripe Express cannot be moved, while those on your own standard Stripe account can. Check your Stripe setup before you promise paying readers a smooth switch. Automations never move across, so plan time to rebuild them.
If neither tool feels right, our list of Kit alternatives covers cheaper options.
Do not switch because a comparison says the other tool is better. If your emails get replies, your sequences book calls and the cost works, moving means rebuilding forms, pages and automations for little gain.
Neither tool guarantees the inbox. Both send on shared systems, and where your emails land depends mostly on your domain setup, your list and how readers engage. A heavy template on either platform can land in Gmail's Promotions tab. Read why emails go to Promotions and test your setup with our free email deliverability checker before blaming the platform.
Neither tool fixes a weak offer. If people read your emails but nobody buys, the problem is usually what you sell, how you price it or how clearly you ask. And neither fixes missing follow-up. Kit's automations only help if you write and switch on the sequence. We see many coaches paying for automation features they never set up.
1. Where does your money come from? If it comes from your coaching, consulting, course or product, Kit's sequences and automations fit better. If it comes from sponsors, ads or paid subscriptions, Beehiiv fits better.
2. How big is your list, and do you need automations now? If you have under 10,000 subscribers and only send broadcasts, Kit's free plan covers you. Once you need a welcome sequence, both tools make you pay, and Kit is the cheaper entry point.
3. Do you want readers to grow the list for you? If referrals and a publication-style website matter, Beehiiv wins. If you grow through lead magnets and landing pages, Kit wins.
A done-for-you studio fits when you know email should be turning readers into clients, but you do not have the time to build the lead magnet, write the sequence and track what leads to a sale. That is the work we do at Unbury, on the platform that suits you, as you can see on our services page. You can start with a free marketing audit.
It depends on how you earn. Beehiiv is better for newsletter-first publishers, because it takes 0% of paid subscriptions and includes an ad network and referral programme from Lite. Kit is better for coaches and creators selling their own offers, because of its sequences, visual automations and unlimited landing pages.
Yes. Kit's free plan holds up to 10,000 subscribers, with unlimited landing pages, forms and broadcasts, and you can sell products and paid newsletters on it. It does not include email sequences or visual automations, which start on Creator at $39 a month, or $33 a month billed yearly.
Yes, up to 2,500 subscribers with unlimited sends and a website builder. Paid subscriptions, the ad network, the referral programme and live automations start on Lite, at $59 a month or $49 a month billed yearly for up to 1,000 subscribers.
At the entry level, yes. At 1,000 subscribers, Kit Creator is $39 a month against $59 for Beehiiv Lite on monthly billing. Kit lists a 3.5% plus 30 cents fee on sales, though, while Beehiiv takes 0% of paid subscriptions, so a large paid newsletter can work out cheaper on Beehiiv.
Yes. Export your subscribers from Kit as a CSV and import them into Beehiiv, mapping tags to fields. Paid subscribers can only move if they run through your own standard Stripe account, and automations must be rebuilt by hand.
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