Proof
This is what fixing it looks like.
A client, in their own words. See the full story on our cases page.
Email marketing · 13 guides
Email marketing that gets opened and acted on.
Once your emails arrive, they have to earn the open and the click. These guides cover the writing, timing, segmentation and testing behind campaigns that convert. It is the day to day of what we run for clients: emails in your voice, sent on a plan, measured on what they make.
Delivered5,000
Opened1,750
Clicked150
Replied20
Learning path
New to email marketing? Read these in order.
Three guides get your first emails opened. The next three get more of your list clicking, and win back the ones who went quiet.
-
Step 1What makes a high converting welcome email sequence actually work
Start with the emails every new subscriber gets first. -
Step 2How to write engaging subject lines (with 50 examples)
Write subject lines that get opened, with examples to copy. -
Step 3The best time to send marketing emails (based on fresh data)
Send when your list is actually reading. -
Step 4Email list segmentation: 5 smart ways to categorise subscribers
Split your list so each group gets the emails that fit them. -
Step 5How to use A/B testing to double your email click-through rates
Test one thing at a time and keep what gets more clicks. -
Step 6How to re-engage cold subscribers: the 9-word email and beyond
Wake up the subscribers who stopped opening.
All email marketing guides
All 102 guides →
How much does email marketing really cost? Tools, freelancers and agencies7 min read
Should you outsource your email marketing? Agency vs freelancer vs doing it yourself7 min read
7 essential rules for writing mobile-friendly marketing emails5 min read
Plain text vs HTML emails: which performs better in the inbox?5 min read
B2B email marketing strategy: how to sell to decision makers5 min read
What is a good email open rate? (by industry benchmarks)5 min read
Test your email subject line before you send.3 min read- What makes a high converting welcome email sequence actually work4 min read
- How to write engaging subject lines (with 50 examples)6 min read
- The best time to send marketing emails (based on fresh data)5 min read
- Email list segmentation: 5 smart ways to categorise subscribers6 min read
- How to use A/B testing to double your email click-through rates6 min read
- How to re-engage cold subscribers: the 9-word email and beyond5 min read
Done for you
Get a free audit
Want us to write and run your email for you?
This is one of the things we do for clients, not just write about. Send us your setup and we will tell you honestly where it is stuck.