Proof
This is what fixing it looks like.
A client, in their own words. See the full story on our cases page.
Once your emails arrive, they have to earn the open and the click. These guides cover the writing, timing, segmentation and testing behind campaigns that convert. It is the day to day of what we run for clients: emails in your voice, sent on a plan, measured on what they make.
Want us to write and run your email for you? This is one of the things we do for clients, not just write about. Send us your setup and we will tell you honestly where it is stuck.
Get a free auditA welcome email sequence that converts is three to five emails over the first one to two weeks, with the first arriving within minutes of sign-up and the rest spaced one to three days apart.
Segment your list by the one or two things that change what you should send, not by building fifty tiny lists.
Catchy subject lines do one thing well: open a specific curiosity gap, promise a concrete benefit, or feel personal, and they read like a person wrote them rather than marketing copy.
The best time to send marketing emails is a weekday morning between 9 and 11am in the subscriber's local time, or early afternoon between 1 and 3pm, with Tuesday to Thursday outperforming Monday and Friday.
To A/B test emails properly, split your list randomly into two groups, change exactly one thing, and compare the result.
Send cold subscribers a win-back sequence, starting with the 9-word email: a plain one-line question like 'Are you still looking for [what they signed up for]?' with no links or images, built to get a reply.
A good email open rate in 2026 is roughly 20 to 30% for a clean, engaged list, though it varies by industry: media and publishing run 20 to 35%, ecommerce 15 to 25%, B2B and SaaS 20 to 30%, and nonprofits 25 to 35%.
Neither format is better at getting opened, since opens depend on sender reputation and subject line.
Design every marketing email for phones first, because roughly 60 to 70 percent of opens happen on mobile.
Selling to decision makers by email means writing for a committee, not one impulsive buyer, so plan a sequence of touches over weeks or months rather than one persuasive email.
A client, in their own words. See the full story on our cases page.
Start with a free audit. We will look at your setup and tell you where your growth is stuck and what we would fix first. No pitch, and the diagnosis is yours to keep.