Marketing for consultants that keeps working while you deliver

When you are busy with client work, your marketing stops. When the project ends, the pipeline is empty. Unbury is a done-for-you marketing studio for independent consultants and small consultancies. We find where your marketing is losing you clients, build the fix and run it every week, so new work keeps coming while you deliver.

In short

Unbury builds and runs the marketing for consultants: content and search pages your buyers find, a simple CRM and follow-up so no lead or proposal goes quiet, a clearer offer, and email that keeps you visible through long sales cycles. It starts with a free audit, then one monthly engagement priced on the call.

  • Follow-up that keeps going until a lead says yes or no
  • A clear offer, pricing and sales page that answer questions before the call
  • Email that keeps you in mind during months-long buying decisions

Who this is for: Independent consultants and small consultancies whose work already sells but whose pipeline rises and falls with their workload.

01The part of marketing that eats your week

Most consultants know the pattern. A big project lands and fills every day. You stop posting, stop writing to your list and stop following up on the people who said "maybe next quarter". Then the project ends, and there is nothing in the pipeline. So you spend weeks rebuilding it before the next project lands, and the cycle starts again.

In between, small things slip. A proposal goes out, the buyer says it looks good, and then nothing. You mean to follow up, but it feels pushy, so you leave it a week, then two. Your website explains what you do, but nobody leaves their details. Discovery calls end with "let me think about it", and you are not sure what they are thinking about.

Referrals have carried you so far. But referrals are not a system. You cannot turn them up when you need more work, and you cannot see them coming.

02What we build for you

These are the parts of our services that matter most for a consulting business:

  • Getting found. Guides and pages that rank on Google for what your buyers search, and the groundwork that gets ChatGPT and other AI tools to recommend you. See how to get your business recommended by ChatGPT.
  • Turning visitors into leads. Landing pages with one clear next step, and a guide or checklist worth giving an email for, with tracking that shows which page and source brings each lead.
  • Keeping every lead moving. A simple CRM, so every lead has a status and nobody slips through, and follow-up that keeps going until a lead books or says no. If you are unsure you need one, read do you need a CRM?.
  • Turning calls into clients. An offer that is clear on who it is for and what changes for them, pricing that fits the result, a sales page that answers the big questions before the call, and follow-up for the people who said not yet.
  • Staying visible. An email plan written in your voice and sent on a schedule, so the people who are not ready yet still hear from you.

Our hourly rate calculator for coaches and consultants shows what an hour of your time is worth, and how many clients and calls you need each month.

03How it works week to week

First, the audit. You send us your site, your socials, your funnel and your email. Within 5 business days you get a written diagnosis of where buyers drop out and what to build first, ranked by impact. It is yours to keep, whether you work with us or not.

Then we build. If you want to go ahead, we agree the scope and the price on a call before anything starts. We fix what the audit found in order of impact, one area or the whole journey, and you always know what we are building and why. You approve the offer, the pages and every email before it goes out.

Then we run it. It goes live, tracked and tuned every week, with a short written note on what changed and what it did. Your part is approvals and the occasional call. That matters most in your busiest months, because the follow-up and the emails keep going while you are on site with a client.

04Why long sales cycles make follow-up matter more

A consulting engagement is rarely bought on the first call. The buyer has to make the case inside their own business, often to people you never meet. That can take weeks or months. During that time, the consultant who stays in touch, politely and usefully, is the one who is front of mind when the budget is signed.

This is why a proposal that goes quiet is not always a no. Often it is a busy buyer who would welcome a short, helpful nudge. Our guide on how to follow up with leads without being annoying covers what to send and when. We build that follow-up so it happens every time, not only when you remember.

Email does the rest. A regular, useful email keeps you visible to the people who are not ready yet, and gives them a reason to reply when they are. For selling higher-priced work this way, read B2B email marketing strategy and how to use email to sell high-ticket coaching or consulting.

05What we will not do for you

We would rather tell you now than waste your time on a call.

  • We do not run paid ads. Running ad campaigns is not one of our services. If ads are all you need, an ads specialist will serve you better.
  • We do not teach you to do it yourself. We build and run the work for you, so you will not learn as much by watching. A course or a coach will teach you more.
  • We need an offer that has already sold. If nobody has hired you for it yet, sell it by hand to a few clients first. Systems make a working offer sell more. They rarely rescue one nobody wants.
  • We do not sell one-off fixes. If you only need one clear job, such as a single sales page, a freelancer is better value.
  • We do not run big brand or PR campaigns. A larger agency with a media team is built for that.

06Keep reading

To find your weakest step yourself, work through our marketing audit checklist or read how to price your coaching or consulting offer. The sales funnel for coaches and consultants shows how the pieces connect. And if you are deciding between us, a freelancer, an agency or doing it yourself, our honest comparison says where each one beats us.

07Common questions

Can you build just one thing, like a sales page?

We do not sell one-off fixes, because whatever we build needs running to keep working. The engagement can cover one area or all six, and the audit decides where we start. If you only need one clear job, a freelancer is often the better value.

Do I need to switch CRM or email platform?

No. We build inside the tools you already use, such as Kit, Webflow, Zapier, Make, Notion, GoHighLevel or Meta, and set up any pieces you are missing. We do not move your data or lock you in. You keep every system we build and every account it lives in.

How much does it cost?

It is one monthly engagement, priced on the call after a free audit, because building a whole funnel is a different job from fixing your follow-up. The audit is free and comes back as a written diagnosis in 5 business days. You hear the exact price before anything starts, and you can cancel anytime.

How long before I see a difference?

It depends which part we are building. Fixing a leaking funnel, slow follow-up or a weak offer can move things in the first few weeks. Email and automations show over the next month or two, and getting found by more people takes sixty to ninety days before it is clearly bigger.

Find out where you are losing clients

Send us your website and we will show you where the most customers slip away, as a written diagnosis within 5 business days. Free, whatever you decide next.