Launch week is loud. The weeks after are quiet, and so is the revenue. Unbury is a done-for-you marketing studio for people selling online courses, memberships and communities. We find where your marketing is losing you buyers, build the fix and run it every week, so sales stop depending on how loud you were that week.
Unbury builds and runs the marketing for course creators: lead magnets that grow your list, a welcome sequence that sells between launches, launch emails for each new course or programme, segments so each person hears the right offer, and emails that reach the inbox. It starts with a free audit, then one monthly engagement priced on the call.
Who this is for: People selling online courses, memberships and communities who have already made sales and want them to come in steadily.
A launch takes over your life for a month. You plan the emails, record the training, write the sales page, answer questions in the comments and watch the numbers every hour on cart-open day. Then it closes, you are tired, and the list hears nothing from you until the next one.
Between launches, new people still join your list. They get one welcome email, maybe two, and then silence. By the time you launch again, many of them have forgotten why they signed up. Your sales page sits there all year, but almost nobody finds it outside launch week.
And on the day it matters most, you are not sure your emails even arrive. Opens look lower than last time. Was it the subject line, or did half the list never see it?
Meanwhile the content still has to go out, the members still have questions, and the next course is half written. Marketing becomes the job you do in the gaps, and the gaps are where buyers slip away.
These are the parts of our services that matter most when you sell courses, memberships or communities:
The customer lifetime value calculator shows what each buyer is worth to you, which tells you how much a bigger list is worth.
First, the audit. You send us your site, your socials, your funnel and your email. Within 5 business days you get a written diagnosis of where buyers drop out and what to build first, ranked by impact. It is yours to keep, whatever you decide.
Then we build. If you want to go ahead, we agree the scope and the price on a call before anything starts. We fix what the audit found in order of impact, one area or the whole journey, and you always know what we are building and why. You approve the lead magnet, the pages and the emails, which we write in your voice.
Then we run it. It goes live, tracked and tuned every week, with a short written note on what changed and what it did. When a launch comes round, the list is already warm and the sequence is ready. Your part is approvals and the odd call, so your time goes back into the course and your members.
If you sell courses or memberships, your list is the business. Every launch can only sell to the people who are on it and still listening. A list that grows every week, and hears from you every week, makes each launch easier than the last.
Launches also put a lot of weight on a few emails. If the cart-open email lands in the Promotions tab, a good share of your list may never see it. Our guide to why emails go to Promotions instead of Primary explains the usual causes, and the email deliverability checker lets you test a send.
Evergreen sales take the pressure off. When new subscribers are welcomed properly and shown the right offer at the right moment, sales come in between launches as well as during them. That is what we mean when we say sales should come from people who already knew you, not from how loud you were that week.
Old subscribers matter too. If part of your list has stopped opening, a careful re-engagement email can wake some of them up before a launch, and cleaning out the rest protects your sender reputation. Our guide to re-engaging cold subscribers walks through it.
We would rather tell you now than waste your time on a call.
If you are still choosing where to host, read Skool vs Kajabi (and Circle). For ideas on what else your list will buy, see digital products to sell to your email list. To grow the list faster, start with how to build an email list fast. And if you are weighing us against a freelancer, an agency or doing it yourself, our honest comparison says where we are the wrong choice.
No. Launches are one part of selling to your audience, which is one of six areas we work on. Many course creators leak somewhere else first, such as list growth, the welcome sequence or inbox placement. The free audit shows which part matters most for you.
No. We build inside the tools you already use, such as Kit, Webflow, Zapier, Make, Notion, GoHighLevel or Meta, and set up any pieces you are missing. We do not move your data or lock you in. You keep every system we build and every account it lives in.
It is one monthly engagement, priced on the call after a free audit, because building a whole funnel is a different job from fixing your follow-up. The audit is free and comes back as a written diagnosis in 5 business days. You hear the exact price before anything starts, and you can cancel anytime.
It depends which part we are building. Fixing a leaking funnel, slow follow-up or a weak offer can move things in the first few weeks. Email and automations show over the next month or two, and getting found by more people takes sixty to ninety days before it is clearly bigger.
Send us your website and we will show you where the most customers slip away, as a written diagnosis within 5 business days. Free, whatever you decide next.