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Free guide · 12 pages

Start your newsletter without the headache.

The setup steps most people get wrong on day one — and the shape that keeps you sending past month three. Twelve pages, written from a decade of running lists that stayed alive.

What's inside
  • The five parts of a setup that survives past send six The one-time technical work you can't skip — and the two ESPs I'd actually pick if I were starting today.
  • The first-email template that trains Gmail to like you The exact shape, subject line, and one-line ask that gets your welcome sequence into Primary from day one.
  • The one thing to put in every send if you want replies Reply rate is the single strongest deliverability signal. This is how to earn them without begging.
  • What to prune, when The monthly hygiene routine that keeps your list warm without you thinking about it.
  • The failure mode most newsletters die from The specific pattern that kills 80% of newsletters between month two and month four — and how to skip it.
MB Mohamed Bashir · Founder, Unbury