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Free guide · 12 pages

Start your newsletter without the headache.

The setup steps most people get wrong on day one, and the shape that keeps you sending past month three. Twelve pages, written from a decade of running lists that stayed alive.

What's inside
  • The five parts of a setup that survives past send six The one-time technical work you can't skip, and the two ESPs I'd actually pick if I were starting today.
  • The first-email template that trains Gmail to like you The exact shape, subject line, and one-line ask that gets your welcome sequence into Primary from day one.
  • The one thing to put in every send if you want replies Reply rate is the single strongest deliverability signal. This is how to earn them without begging.
  • What to prune, when The monthly hygiene routine that keeps your list warm without you thinking about it.
  • The failure mode most newsletters die from The specific pattern that kills 80% of newsletters between month two and month four, and how to skip it.
MB Mohamed Bashir · Founder, Unbury