Marketing for coaches, built and run for you

You are good at coaching. The marketing is the part that gets done on a Sunday night, if it gets done at all. Unbury is a done-for-you marketing studio for life, business, health and fitness coaches. We find where your marketing is losing you clients, build the fix and run it every week, inside the tools you already use.

In short

Unbury builds and runs the marketing for coaches: content that gets you found, lead magnets and funnels that capture leads, follow-up that books discovery calls, and emails that reach the inbox. It starts with a free audit, returned as a written diagnosis in 5 business days, then one monthly engagement priced on the call.

  • We find the step losing you the most clients, then build the fix
  • New leads hear from you within minutes, so calls get booked without you chasing
  • We build inside your tools, and you keep everything we build

Who this is for: Life, business, health and fitness coaches with an offer that already sells and no time left to market it.

01The part of marketing that eats your week

You finish a client session and open Instagram to post something, anything, because you have not posted in four days. There are three DMs waiting. One of them asked about your prices on Tuesday. It is now Thursday, and they have gone quiet.

Your email list is the warmest audience you have, and you have not written to it in two months. When you do send something, a handful of people open it and nobody replies. Your booking link sits in your bio with no reminder behind it, so some of the people who book never turn up.

None of this is because you are bad at marketing. It is because the marketing only happens when there is time left over after coaching, and there rarely is. So leads come in bursts when you post, then dry up when you get busy with the clients you already have.

02What we build for you

Most coaches leak at more than one step. These are the parts of our services that matter most for a coaching business:

  • Getting found. A content plan built around the questions your clients actually ask, with short videos and posts scripted to pull in buyers, not only views.
  • Turning followers into leads. A lead magnet your clients want, such as a guide, a training or a checklist, on a landing page with one clear next step.
  • Getting leads onto calls. Instant replies by email, text or DM the moment someone opts in, follow-up that keeps going until they book or say no, and booking pages with reminders that cut no-shows.
  • Turning calls into clients. An offer that is clear on who it is for, pricing that fits the result, and a call structure with honest answers to the usual objections.
  • Reaching the inbox. SPF, DKIM and DMARC set up properly, a cleaned list, and emails that read like a letter from you.

Our guide to email marketing for coaches and the sales funnel for coaches and consultants show how these pieces fit. If you want a rough answer first, the funnel leak calculator shows which step loses you the most clients.

Sam Barnett, a fitness coach, came to us with a shrinking Instagram and marketing that ran entirely on him. We built organic content, lead magnets, funnels and the automations underneath. The Barnett Vision has since gained over 2,000 new followers, and Sam hired a setter and a closer to handle the leads.

03How it works week to week

First, the audit. You send us your site, your socials, your funnel and your email. Within 5 business days you get a written diagnosis of where clients drop out and what to build first, ranked by impact. It is yours to keep, whatever you decide.

Then we build. If you want to go ahead, we agree the scope and the price on a call before anything starts. We fix what the audit found in order of impact, one area or the whole journey, and you always know what we are building and why. You approve the things that carry your name: the offer, the pages and the emails, which we write in your voice.

Then we run it. Everything goes live, tracked and tuned every week. Each week you get a short written note on what changed and what it did. Your part is approvals and the odd call. Our part is everything else, so your week goes back to coaching.

04Why inbox placement and follow-up speed matter for coaches

Coaching is bought through a conversation. Someone has to trust you enough to book a call, and that trust cools fast. A lead who hears back in minutes is still thinking about the problem that made them reach out. A lead who hears back in two days has moved on. Our guide to speed to lead explains why the first few minutes matter so much.

The second thing is your email list. For most coaches it is the strongest asset they own: people who raised their hand and asked to hear from you. But if your emails land in spam or the Promotions tab, that list goes silent, and it looks like email has stopped working.

That is what happened to Fedi Lecamus, a business and mindset coach. His list was big and warm, but Gmail was filing his emails under Promotions and some went to spam. We fixed the technical setup, cleaned the list, rebuilt the automations and reworked the copy. Pillars of the Ummah is back to booking 10 to 15 meetings a week from email, with the same list and the same offer. If you suspect the same problem, read email deliverability for coaches and consultants.

05What we will not do for you

We would rather tell you now than waste your time on a call.

  • We do not run paid ads. Running ad campaigns is not one of our services. If ads are all you want, an ads specialist will serve you better.
  • We do not teach you to do it yourself. We build and run the work for you. If you want to learn marketing, a course or a coach will teach you more.
  • We need an offer that has already sold. If nobody has bought your coaching yet, sell it by hand to a few people first. Systems help a working offer sell more. They rarely rescue one nobody wants.
  • We do not sell one-off fixes. Whatever we build needs running to keep working, so we build it and then run it.

06Keep reading

If you want to dig into one part first, start with how to get more coaching clients or content marketing for coaches. You can read the full stories behind our results in client stories. And if you are weighing us against a freelancer, an agency or doing it yourself, our honest comparison says plainly where we are the wrong choice.

07Common questions

Do you work with new coaches?

We work best with coaches whose offer has already sold to a few people. If nobody has bought it yet, sell it by hand first, because systems help a working offer sell more but rarely rescue one nobody wants. The free audit will tell you honestly whether we are the right fit now.

Do I need to switch email platforms?

No. We build inside the tools you already use, such as Kit, Webflow, Zapier, Make, Notion, GoHighLevel or Meta, and set up any pieces you are missing. We do not move your data or lock you in. You keep every system we build and every account it lives in.

How much does it cost?

It is one monthly engagement, priced on the call after a free audit, because building a whole funnel is a different job from fixing your follow-up. The audit is free and comes back as a written diagnosis in 5 business days. You hear the exact price before anything starts, and you can cancel anytime.

How long before I see a difference?

It depends which part we are building. Fixing a leaking funnel, slow follow-up or a weak offer can move things in the first few weeks. Email and automations show over the next month or two, and getting found by more people takes sixty to ninety days before it is clearly bigger.

Find out where you are losing clients

Send us your website and we will show you where the most customers slip away, as a written diagnosis within 5 business days. Free, whatever you decide next.