GoHighLevel and ClickFunnels both start at $97 a month and both call themselves all-in-one, so coaches ask us which one to pick. They started from opposite ends: HighLevel is a CRM and follow-up suite, ClickFunnels is a funnel builder with courses. We compared them on funnels, CRM, texting, booking, courses, setup and price, using each official pricing page in November 2026.
Choose GoHighLevel if you sell through calls and need fast follow-up by text and email, booking and a real CRM in one place, from $97 a month plus usage. Choose ClickFunnels if you sell through pages, courses or webinars and want the easier funnel builder, from $97 a month or $81 billed yearly.
Who this is for: Coaches, consultants and small service businesses choosing between GoHighLevel and ClickFunnels.
Choose GoHighLevel if your leads need a fast reply by text and email, and you want your CRM, booking calendar, follow-up and funnels in one account. Choose ClickFunnels if your business runs on selling through pages, such as a webinar, a low-priced product or a course, and you want the easier funnel builder with checkout and courses built in.
Both start at $97 a month on monthly billing, so price is not the real decision. The real question is where you lose clients today. If leads come in and go cold before anyone replies, HighLevel (also called GHL) is built for that problem. If people visit your pages and do not buy, ClickFunnels is built for that problem.
For most coaches who sell through discovery calls, we lean towards HighLevel. For course creators and coaches who sell online without a call, we lean towards ClickFunnels.
Independent comparison, last reviewed 9 November 2026. Product names are trademarks of their owners. Unbury is not affiliated with, sponsored by or paid by any company compared here. Features and prices change, so check each vendor before you decide.
We checked both official pricing pages at the time of writing (November 2026). All prices are in US dollars. Both offer a 14-day free trial, and neither has a free plan.
According to HighLevel's official pricing page, HighLevel has three self-serve plans billed monthly: Starter at $97 a month (up to 3 sub-accounts), Unlimited at $297 a month (unlimited sub-accounts, plus a white-label desktop app and basic API access) and Founder at $497 a month, which the same page also calls the Pro plan and adds SaaS mode for reselling. Enterprise is custom priced. Every plan includes unlimited contacts and unlimited users.
Yearly prices are shown too, but when we checked, the yearly figures did not line up with the plan names, so check current pricing before you pay yearly. On top of the plan fee, HighLevel bills usage for phone numbers, SMS, calls, email and AI. Its official pricing guide sets out the per-use rates for email and texts, with texts charged per message segment plus carrier fees.
According to ClickFunnels' official pricing page, ClickFunnels has four plans. Launch is $97 a month billed monthly, or $81 a month billed yearly. Scale is $197 a month, or $164 a month billed yearly. Optimize is $297 a month, or $248 a month billed yearly. Dominate is sold yearly only, at $5,997 a year.
Launch includes unlimited funnels and pages, 1 brand workspace, 2 team members, 10,000 email contacts, 50,000 emails a month, 3 courses and 3 communities, and 5 custom domains. ClickFunnels does not add usage fees for email within those limits, but you outgrow a plan when your contact list or team grows. The page also mentions a 30-day money-back guarantee after the trial.
They started from opposite ends. HighLevel is a CRM and automation suite first. It was built for marketing agencies that run many client accounts, so its heart is the contact record, the pipeline, the shared inbox for texts and emails, and workflows that fire when something happens. Funnels, websites, courses and booking were added around that core.
ClickFunnels is a funnel and page builder first. Its heart is the page: opt-in pages, sales pages, order forms, upsells and checkout. Over time it added email, a CRM with pipelines, workflows, appointments, courses and communities, so today it also calls itself an all-in-one. But the tools that came later are lighter than the page builder.
A simple way to picture it: HighLevel is what happens after someone gives you their details. ClickFunnels is what happens before and while they buy. Both now overlap in the middle, which is why the choice feels so confusing.
ClickFunnels wins here. Its editor, templates, order bumps, upsells and checkout are its core product, and it shows. HighLevel's funnel builder does the job for opt-in pages, booking pages and simple sales pages, but it feels plainer and takes more fiddling to look polished.
HighLevel wins clearly. Contacts, tags, pipelines, opportunities and the shared conversation inbox are what it was built around. ClickFunnels lists CRM pipelines on its pricing page, and they work for tracking buyers, but most teams who live in their pipeline every day find HighLevel's deeper.
Both send email. ClickFunnels includes a monthly send allowance in the plan, while HighLevel bills per send. For texting, HighLevel has two-way SMS on every plan, billed by use. ClickFunnels' workflow help docs say messages can go out through inboxes set up in its MessageHub app, including SMS, but texting is not where the product shines. If speed to lead by text matters, HighLevel is the safer pick.
HighLevel's booking calendars tie straight into reminders, no-show follow-up and the pipeline, which suits discovery calls. ClickFunnels lists appointments and calendars too, which is enough for a simple booking step inside a funnel.
ClickFunnels has the edge for selling courses, because the course, the sales page and the checkout live together. Launch allows 3 courses and 3 communities. HighLevel includes courses and communities in its core features with no course cap stated, which is fine for client portals and bonus content.
ClickFunnels is quicker to get live. A coach can launch an opt-in page and a short email sequence in a weekend. HighLevel takes longer: phone numbers, text message registration, calendars, workflows and pipelines all need setting up, and the menus are crowded because the product is built for agencies.
This table uses each vendor's own pricing page at the time of writing (November 2026).
| What you need | GoHighLevel | ClickFunnels |
|---|---|---|
| Price from | $97 a month billed monthly, plus usage | $97 a month billed monthly, or $81 a month billed yearly |
| Free plan or trial | 14-day free trial | 14-day free trial |
| Contacts on the cheapest plan | Unlimited | 10,000 email contacts |
| Users on the cheapest plan | Unlimited | 2 team members |
| Funnels and checkout | Yes, simpler builder | Yes, the core product |
| CRM and pipelines | Core product | Yes, lighter |
| Yes, billed per send | 50,000 sends a month on Launch | |
| Two-way SMS | Yes, billed by use | Through MessageHub inboxes |
| Booking calendars | Yes, tied to reminders and pipeline | Appointments and calendars |
| Courses and communities | Included | 3 courses and 3 communities on Launch |
| White label for agencies | Desktop app from Unlimited; mobile app is an add-on | Not a focus |
| Best for | Call-based coaches and local services | Course creators and online sales funnels |
HighLevel is better when the money is made in the follow-up. A new lead can get a text within a minute, an email a few minutes later, a booking link, reminders before the call and a nudge if they miss it, all from one workflow and one inbox. For a coach selling a $3,000 programme through calls, that speed often matters more than a prettier page.
It is also better as you grow. Unlimited contacts and users mean a big ad month or a new setter does not push you onto a higher plan, though usage fees for texts and email do rise with volume. If you are deciding between HighLevel and a classic CRM, our HubSpot vs GoHighLevel comparison covers that side.
The agency and white-label angle is HighLevel's home ground. Unlimited adds a white-label desktop app and unlimited sub-accounts, and the $497 plan adds SaaS mode so agencies can resell the software under their own brand and rebill usage. ClickFunnels offers more workspaces on higher plans, but it is not built for reselling. If HighLevel feels like too much, see our list of GoHighLevel alternatives.
ClickFunnels is better when the page is doing the selling. If you run webinars, sell a course or a low-priced product, or rely on order bumps and one-click upsells, its builder and checkout are more mature and quicker to use. The course sits next to the sales page and checkout, so a buyer moves from paying to learning without you joining up three tools.
It is also easier to start. There are no usage bills to forecast within your plan limits, no phone numbers to register, and fewer settings to learn. A solo coach can get a working funnel live without hiring help, and yearly billing brings Launch down to $81 a month.
The catch is limits. Launch caps you at 10,000 email contacts and 2 team members, and the jump to Scale is $197 a month. If ClickFunnels is more than you need, compare the cheaper options in our guide to ClickFunnels alternatives, or see how it stacks up against a budget tool in Systeme.io vs ClickFunnels.
A new platform will not fix a weak offer. If people read your page and do not see why your programme is worth the money, the same page in a different builder will convert about the same. Sharpen who it is for, what changes for them and why now, before you rebuild anything.
Neither fixes slow follow-up either. HighLevel makes fast replies possible, but someone still has to write messages people answer, call new leads quickly and keep the pipeline clean. Plenty of coaches pay for HighLevel and still reply the next day.
And neither guarantees your emails reach the inbox. Both send through shared systems by default, and Gmail sorts mail by authentication, engagement and how promotional it looks, not by which tool sent it. If your open rates are sliding, read why your emails go to Promotions before you blame the platform. Switching tools mid-launch often costs more in broken automations than it saves.
Answer these three questions honestly and the choice usually makes itself.
1. Do your clients buy on a call or on a page? On a call, lean towards HighLevel. On a page, lean towards ClickFunnels.
2. Do your leads answer texts? If text is how you reach people fastest, HighLevel's two-way SMS earns its keep. If your follow-up is mostly email, ClickFunnels' included sends may be cheaper.
3. Who will set it up and run it? If it is you, on your own, ClickFunnels is faster to learn. If you have help, or an agency runs it, HighLevel gives you more to work with.
A done-for-you studio fits when you already know where clients are slipping away but do not have the hours to build and run the fix. That is the work we do: see our services for what that covers, on whichever tool suits you. If you are not sure where the leak is yet, start with a free marketing audit.
It depends on how you sell. GoHighLevel is better for CRM, fast follow-up by text and email, booking and agency use. ClickFunnels is better for building sales funnels, checkout and course sales. Pick the tool that fixes the step where you lose the most clients.
For coaches who sell through discovery calls, GoHighLevel usually fits better because booking, reminders and follow-up live in one workflow. For coaches who sell courses or low-priced products online, ClickFunnels is usually easier. Both start at $97 a month on monthly billing.
For many coaches, yes. HighLevel includes a funnel and website builder, forms, payments and courses, which covers most opt-in and booking funnels. If you rely on polished sales pages, order bumps and upsells, you may find ClickFunnels' builder quicker and nicer to work with.
At the time of writing (November 2026), ClickFunnels' Launch plan is $97 a month billed monthly, or $81 a month billed yearly. Scale is $197 a month and Optimize is $297 a month on monthly billing. Prices change, so check ClickFunnels' pricing page before you buy.
The plan fee does not include usage. HighLevel bills separately for phone numbers, SMS, calls, email sends and AI features, and lists add-ons such as premium support and a white-label mobile app. Budget for usage on top of the $97, $297 or $497 plan.
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