ClickFunnels starts at $97 a month, and many coaches use only a small part of it. We checked the official pricing pages of eight alternatives in October 2026 and sorted them by what you are actually replacing: the whole all-in-one, the pages, the email, or the course. Each one comes with who it suits, the catch, and the real starting price.
The best ClickFunnels alternative depends on what you use it for. Systeme.io is the closest like-for-like swap, free to start and $17 a month after. GoHighLevel suits call-based businesses needing a CRM and SMS. Kajabi suits course sellers. Leadpages, MailerLite or Kit fit if you only need pages or email. ClickFunnels starts at $97 a month.
Who this is for: Coaches, consultants and founders paying for ClickFunnels who want something cheaper, simpler or a better fit.
ClickFunnels starts at $97 a month for the Launch plan, or $81 a month billed yearly, with a 14-day free trial and no free plan. Launch includes unlimited funnels, 10,000 contacts, 50,000 emails a month and 5 custom domains. The next plan, Scale, is $197 a month, according to ClickFunnels' pricing page.
To be fair to it, that is a lot of software for the money. You get pages, checkout, email, courses and a CRM under one login, plus a huge library of funnel templates and a big community teaching how to use them. For someone running paid ads to several offers, it can be good value.
So why do people search for ClickFunnels alternatives? In our experience it comes down to three reasons. The first is price: $97 a month is a lot when you have 150 people on your list and one offer. The second is that many coaches use a fraction of it, often one opt-in page, a few emails and a booking link. The third is fit: some people want better email, some want courses at the centre, and some want SMS and a proper calendar.
That third reason matters most, because it decides which alternative is right. This guide is sorted by what you are replacing ClickFunnels with, not by price. If price is your only filter, our list of the cheapest funnel builders ranks the same kind of tools from free upwards.
We checked each tool's official pricing page at the time of writing (October 2026). Prices are in US dollars and change often, so check before you buy.
Best for: coaches and course sellers who want everything ClickFunnels does in one place, at a fraction of the price.
What is better than ClickFunnels: there is a free plan that never expires, with 2,000 contacts, 3 sales funnels, 1 custom domain, unlimited email sends and 1 course. Every plan has 0% transaction fees. Paid plans go up to Unlimited at $97 a month, which is the same price as ClickFunnels' entry plan.
The catch: the free plan allows only 1 email campaign and 1 automation rule, so you will upgrade once you want more than a single welcome sequence. Templates look plainer, and the page editor is simpler.
Price from: free, then $17 a month for Startup (5,000 contacts, 10 funnels), according to Systeme.io's pricing page.
Best for: service businesses that live on booked calls and follow-up, and people running funnels for several brands or clients.
What is better than ClickFunnels: a full CRM with pipelines, calendars, two-way SMS, email and funnels together, with unlimited contacts on every plan. Starter includes 3 sub-accounts, so one bill can cover several businesses.
The catch: it is not cheaper at the entry level, and email and SMS carry usage-based charges on top of the plan. It was built for agencies, so the setup is heavy for one person. If you are already on it and want out, see our sibling guide to GoHighLevel alternatives.
Price from: $97 a month for Starter, with a 14-day free trial, according to GoHighLevel's pricing page.
Best for: coaches who sell courses or memberships and want video hosting, pages and email under one login.
What is better than ClickFunnels: the entry plan is cheaper, and video hosting, memberships, helpdesk and checkout sit in the same account. Many people find the built-in email and tagging easier to follow than a separate tool.
The catch: Essentials allows only 500 contacts, 5 pages and 1 domain. Most growing businesses move to Starter at $119 a month quite quickly, which is more than ClickFunnels Launch.
Price from: $59 a month for Essentials, or $52 a month billed yearly, with a 14-day free trial, according to Kartra's pricing page.
Best for: people who already have an email tool they like and mainly need landing pages that convert.
What is better than ClickFunnels: it costs less than a third of the price, the templates are built around conversion, and the drag-and-drop editor is quick to learn. Pro includes 25 pages and 1 custom domain.
The catch: email marketing is not built in. You connect a separate tool such as Kit or MailerLite, so you manage two accounts. There is no native checkout funnel with order bumps and upsells the way ClickFunnels does it.
Price from: $29 a month for Pro, with 20% off billed yearly and a 7-day free trial, according to Leadpages' pricing page.
Best for: coaches whose main income is a course, membership or community, not a one-off offer.
What is better than ClickFunnels: the student experience is polished, and products, community, coaching, email and unlimited funnels and landing pages all live together. Basic includes unlimited marketing emails and 2,500 contacts.
The catch: it is the most expensive option here, and you pay payment fees on top: 2.9% plus $0.30 per sale on Kajabi Payments on Basic, or 2% extra if you use another processor. Basic also caps you at 5 products.
Price from: $179 a month for Basic, or $143 a month billed yearly, according to Kajabi's pricing page.
Best for: coaches whose funnel is a freebie, a run of emails and a call, with a small list to start.
What is better than ClickFunnels: the email side is stronger and much cheaper. You get forms, landing pages, a website and visual automations, even on the free plan, which includes 3 active automations.
The catch: the free plan stops at 250 subscribers, 2,500 emails a month and 1 landing page. There is no built-in calendar, and selling and upsells are basic next to ClickFunnels, so you add a booking tool and sometimes a checkout.
Price from: free, then from $12 a month for Comfort, according to MailerLite's pricing page.
Best for: coaches and creators who write a regular newsletter and want the list to be the business.
What is better than ClickFunnels: the free plan holds up to 10,000 subscribers with unlimited landing pages and forms. Email delivery and tagging are its strength, and you can sell simple digital products from it.
The catch: automated email sequences and visual automations are only on paid plans, so free users send welcome emails by hand. It is not a page builder in the ClickFunnels sense, with no multi-step sales funnels or order bumps.
Price from: free, then Creator at $390 a year (about $33 a month) for 1,000 subscribers, according to Kit's pricing page.
Best for: people happy to join two tools together to keep costs close to zero, or who want full design control.
What is better than ClickFunnels: cost and freedom. Carrd's Pro Standard plan is $19 a year and adds custom domains and forms for up to 10 sites. Webflow gives you far more design control for a proper website. Either can send sign-ups to a free email tool.
The catch: neither is a funnel builder. There is no checkout funnel, no email follow-up and no upsells built in, so you stitch them together with an email tool and a payment link, and fixing broken connections becomes your job.
Price from: Carrd is free, then $19 a year for Pro Standard, according to Carrd's Pro page. Webflow changes its plans often, so check current pricing.
Here is the quick view, with ClickFunnels included for reference. "Price from" is the lowest monthly figure on each pricing page, at the smallest contact tier.
| Tool | Price from | Free plan | Email built in | Best for |
|---|---|---|---|---|
| ClickFunnels | $97 a month ($81 billed yearly) | No, 14-day trial | Yes | Paid traffic to several offers |
| Systeme.io | Free, then $17 a month | Yes, 2,000 contacts | Yes | A like-for-like swap for less |
| GoHighLevel | $97 a month plus usage | No, 14-day trial | Yes, usage charges apply | CRM, booking and SMS |
| Kartra | $59 a month ($52 billed yearly) | No, 14-day trial | Yes | Courses and video plus funnels |
| Leadpages | $29 a month | No, 7-day trial | No | Landing pages only |
| Kajabi | $179 a month ($143 billed yearly) | No | Yes | Courses and community |
| MailerLite | Free, then from $12 a month | Yes, 250 subscribers | Yes | Email-led funnels |
| Kit | Free, then about $33 a month billed yearly | Yes, 10,000 subscribers | Yes, sequences on paid plans | Newsletter writers |
| Carrd plus email tool | Free, then $19 a year | Yes, with Carrd branding | No | Lowest cost, do it yourself |
If you want one line: Systeme.io is the closest cheaper replacement, GoHighLevel is the swap when you need a CRM and texting, and Kajabi is the swap when the course is the business.
These are the two comparisons people search for most, so here they are side by side.
ClickFunnels vs Systeme.io. Both do pages, checkout, email and courses in one account. Systeme.io is free to start and $17 a month on its first paid plan, with 0% transaction fees, while ClickFunnels starts at $97. ClickFunnels has the bigger template library, a more flexible page editor and more contacts on its entry plan (10,000 against 5,000 on Systeme.io Startup). For a coach with one offer and a small list, Systeme.io does the job for much less. For someone running ads to several offers and split testing pages, ClickFunnels earns its price.
ClickFunnels vs GoHighLevel. Both start at $97 a month, so this is not about saving money. GoHighLevel is stronger on the back end: CRM pipelines, calendars, SMS and automated follow-up, with unlimited contacts. ClickFunnels is stronger on the front end: sales pages, order bumps and upsells. If most of your sales happen on a call, GoHighLevel usually fits better. If most happen at a checkout, ClickFunnels usually does.
Not sure what you would spend overall once you add a calendar, email and payments? Our guide to how much a sales funnel costs breaks down the full bill, not just the software.
Switching is not always the right move. Stay on ClickFunnels if your funnels already make money and the $97 is a small share of what they bring in. Stay if you rely on order bumps, one-click upsells and split tests, which the cheaper tools do less well. And stay if your team or freelancers already know it, because retraining people costs more than the monthly saving.
The switching costs are real, and they are mostly time:
Before you move anything, put your numbers into the funnel leak calculator. If the leak is a weak page or missing follow-up emails, a new tool will not fix it. You would carry the same problem across at a lower price.
If you are leaving ClickFunnels mainly to save money, start small. Pick the alternative that matches the job you actually use ClickFunnels for, build one funnel there, and only cancel once that funnel is live and working. Keep both running for a month if you can.
If you want to rebuild with no spend at all, our step-by-step on how to build a sales funnel for free walks through it on free plans. Most people can get a lead magnet, a page and a short email sequence live in a few weekends.
A done-for-you studio makes sense when the move would eat time you do not have, or when the real problem is that the funnel gets visitors but few calls. At Unbury we find where your marketing is losing people, build the fix in whichever tool suits you, ClickFunnels included, and run it week to week. Start with a free marketing audit and we will show you where the leak is first.
Systeme.io is the best free alternative, because its free plan includes pages, email, checkout, a course and up to 2,000 contacts with no time limit. MailerLite and Kit also have free plans, but they are email tools with landing pages rather than full funnel builders.
For most coaches with one or two offers, Systeme.io does the same core jobs: pages, checkout, email and courses. ClickFunnels has a bigger template library, a more flexible editor and stronger upsell and split testing tools. If you do not use those, Systeme.io is the cheaper choice.
Not at the entry level. Both start at $97 a month, and GoHighLevel adds usage-based charges for email and SMS. It can work out cheaper if you would otherwise pay for a separate CRM, calendar and texting tool, or if you run several businesses from one account.
ClickFunnels starts at $97 a month for Launch, or $81 a month billed yearly, with a 14-day free trial. Scale is $197 a month and Optimize is $297 a month, according to its pricing page in October 2026. There is no free plan.
No, you can export your contacts and import them into the new tool. What often does not carry over cleanly is tags, purchase history and where each person is in an email sequence, so plan to rebuild those. Keep ClickFunnels running until the new funnel is live.
Send us your setup and we will tell you honestly where it is leaking customers and what to fix first. Free, no pitch.