Zero to 20,000 visitors a month, and 10× the revenue

What we helped with

Aswati is a halal audio studio. It records and releases anasheed made entirely from the human voice, no instruments, and through Aswati Studio it licenses a growing library of voice-only background vocals to content creators who refuse to compromise on what they publish. It is a beautiful product with a clear audience. What it did not have, when we started, was a way for that audience to find it.

We began from nothing. No traffic to speak of, no search presence, and a subscription product that only the people who already knew Aswati could reach. The audio was world class. The path to it did not exist yet.

So we built one. We put together the content strategy and the SEO from the ground up, writing the guides and pages the right creators are actually searching for, background nasheed and royalty-free vocals and everything around them. That work now brings in around 20,000 organic visitors a month, from a standing start. People who had never heard of Aswati now find it every day through search.

Traffic on its own does not pay the bills, so we built the funnel underneath it. The free pack of eight vocals gives a creator a real reason to hand over their email and try the sound in their own work. From there, the path to an Aswati Studio subscription is clear and unhurried, the way it should be for a product people genuinely want.

Then we wired up the email automations, so none of it depends on anyone remembering to send. New subscribers are welcomed, shown how to use the vocals, and invited into the Studio at the right moment, all on its own, and all in Aswati's voice.

The result is a product that now grows on its own. From zero to roughly 20,000 organic visitors a month, and, more importantly, a tenfold increase in Aswati Studio's subscription revenue. Same audio, same values, same voice. What changed is that the right people can finally find it, try it, and stay. That is the whole job: build the engine, run it, and let a good product reach the people it was made for.